In 2025, the Georgian resort of Batumi continued to attract the attention of foreign buyers, despite changing market conditions. According to data from the consulting company Colliers Georgia, the volume of investments in local real estate reached an impressive $1 billion. A total of 17,000 transactions were concluded during the year, exceeding 2024 figures by 15%.
Russian citizens remain the primary drivers of demand, accounting for 6,000 purchased properties. Interest spans all price segments, from budget options to luxury housing.
Who is Buying What on the Black Sea Coast?
As noted by Philip Berezin, Editor-in-Chief of the portal Prian.ru, Russian buyers demonstrate significant purchasing power. "You can find offers from $35,000-$40,000 for a studio without finishing, but the range of transactions is much wider. Properties worth $200,000-$300,000, as well as multi-million dollar lots in prestigious complexes, are also being actively purchased. Such housing is most often considered as a second home for personal use with the possibility of subsequent rental," the expert explains.
Remarkably, old secondary housing stock, built in the last century, is in almost no demand among Russians. Exceptions are only isolated cases where buyers with limited budgets are eager to move to the country by any means necessary.
Investment Appeal: Risks and Opportunities
Although real estate in Georgia is often positioned as a profitable asset, experts urge a balanced approach. The success of an investment directly depends on the choice of a specific project, as the quality of construction in a growing market varies.
Both positive and negative examples exist. "An investor I know bought apartments in two different complexes. The first ones generate a stable income of 10-12% per annum, while the second ones sit empty," Berezin shares his observations. He also advises paying attention to Tbilisi, where profitability indicators might be just as good as in Batumi.
Prices Have Peaked: Analysts' Opinion
The average cost per square meter in new Batumi developments is currently around $1,230. However, according to Artem Tsogoev, a member of the board of directors at the investment platform SimpleEstate, the potential for further price growth has been nearly exhausted.
"The market has been growing for several years, and in many new projects, prices are approaching Moscow levels," Tsogoev warns. "Whereas before you could buy an apartment in practically any part of the city, now investors need to conduct in-depth analysis. Without a careful assessment of an object's liquidity and potential, it's easy to lose your investment". The expert emphasizes that for speculative strategies (flipping), the Batumi market is currently quite risky.
